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About Me

My generation experienced the drastic shift from the analogue to the digital world. I was less than a year old when Apollo 11 landed on the moon. From that moment, technology soared.


Even after journalism school, we were developing photographic film, transmitting faxes, using typewriters, and carbon paper. Newspapers and magazine layouts were assembled with glue and paper, in paste-ups. TV cameras captured images via cathode ray tubes. Music was bought on vinyl records and cassette tapes. It sounds very romantic.


All those devices have digitally converged and today fit in the palm of your hand. The internet emerged and absorbed all of that. We became part of the same global community, and we can create content and show it to everyone. A perfect world?


Suddenly, everyone could learn about everything all the time, as happens on social and professional networks. The risk of creating irrelevant content or more of the same increased, and, at some point, ideas began to repeat themselves or disappear.


Today, we have abundant technological resources at our disposal, but we don't place human values and needs on the same level, or even beyond, as would be ideal.


You've just read a little about what has happened to me during my professional life so far, and also about something important to me. If you feel aligned with this approach, reach out so we can collaborate and make a meaningful impact together, using all our resources to create real progress.